Book signings are yet another way to keep your book and your name in the public eye. Typically, very few books are sold that way, and the bookstore will usually want a cut of the sales. Some will order the books through the store, and give YOU a cut of the profit, but for new authors, they will probably want you to furnish your own books. That way, if they don’t sell, they aren’t stuck with them!
At your signing, have as many free handouts as you can. Things like brochures, business cards and bookmarks are ideal. Autograph everything—it will increase the chances of the potential customer hanging onto it.
And don’t just sit there at the table waiting for people to come to you. If you’re in a bookstore, get up and walk around, introduce yourself, engage them in conversation, invite them over to your table for the free stuff—then hand them one of your books. I have a successful author friend who says, “If you can get them to hold your book in their hands, they will usually buy it!” Is it psychology? Trickery? Who cares, as long as you make a sale! Slip a brochure and a few business cards into each book sold. Maybe they’ll give them to friends.
Exposure—that’s the name of the game!
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